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To increase competitiveness
to return the growth rate is the
main challenge of the oil and gas
industry of Rio de Janeiro state,
according to industry experts.
One of the answers of the
Sistema FIRJAN to find solutions
that meet this challenge is the
Mapping of the Industrial Base
of Rio de Janeiro. The project,
developed in partnership with
the National Organization of the
Petroleum Industry (Onip), aims
the development of actions and
projects that contribute to improve
the business environment and
competitiveness of associated
companies.
The Oil, Gas and Shipbuilding
Manager of the Sistema FIRJAN,
Karine Fragoso, adds that the
motivation to implement this
project is to know better the
installed capacity of the industry,
as well as its challenges, “in order
to promote the local industry and
achieve a converging work agenda
for development of the oil and gas
market”.
According to Karine, the challenges
of this market begin with the low
oil barrel price, and the pre-salt
exploration conditions with a
sole operator. “This scenario is
worsened by the lack of prospects
for new demands in the short
term”, the manager analyzed.
According to Onip’s general
director, Eloi Fernández y
Fernández, the goal is to create
an industrial policy specific for the
sector. “The idea is to work with
a target of 100 companies in the
state, in all links of the suppliers’
network. The project should
continue until April 2016. In the
end, it will be possible to build a
portfolio of services and products
more adherent to the industry
needs”, he explained.
ALTERNATIVE SOLUTIONS
Fernández y Fernández considers
that the search for competitive
solutions is the way out of the
stagnation that oil companies
face. “The oil market, admittedly,
is going through a deep crisis
in Brazil, by domestic issues
and aggravated by the new
level of international prices. The
reduction of investments and
costs led to an unprecedented
drop in demand. In this scenario,
the challenges for suppliers
are huge. Budget cuts and
management optimization are
inevitable measures”.
For Raul Sanson, vice-president
of the Sistema FIRJAN, the
scenario of reduced demand
requires a repositioning of the
NEW CHALLENGES FOR
RIO DE JANEIRO INDUSTRIAL BASE
industries, in order to adapt to the
current market reality. Companies
must have efficient cash flow
management. “At a time of
instability, it is necessary to have
more efficient management to
overcome the market challenges.
To that end, it is important to
look within the organization and
identify what can be optimized
in production processes”, says
Sanson.
To Paulo Cesar Martins, president
director of ABESPetro – Brazilian
Association of Petroleum Service
Companies, it is necessary to have
an extensive industrial policy:
“We need an industrial policy
of medium and long-term that
is export oriented and covers
multiple clients”.
NEW OPPORTUNITIES
However, Fernández y Fernández
noted that despite the reduction
M
MARKET
The return of the growth rate is one of the main challenges of the oil & gas industry
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OCTOBER 2015 | CARTA DA INDÚSTRIA