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“While pre-salt
blocks are not
being developed, a
motivation would
be the recognition
of local content
of operators'
investments in Brazil"
José Mauro Ferreira
Commercial Director of FMC
Technologies Brazil
Disclosure/FMC Technologies Brasil
of the activities, investment
and funding represent relevant
amounts. So, one should be
aware of new opportunities,
especially to take advantage
of this moment to define new
strategies and adjustment to new
products and services.
Therefore, José Mauro Ferreira,
commercial director of FMC
Technologies Brazil, says that
we must develop clients and not
suppliers. The challenge is how
to attract investments from the
14 operators, besides Petrobras,
which acquired 45 oil blocks in
deep areas to develop fields in
the country or how the Brazilian
industry can participate in their
international development
projects.
“While these pre-salt blocks
are not being developed,
a motivation would be the
recognition of local content
of operators' investments, as,
for instance, the purchase
of Brazilian equipment to
be allocated in its projects
abroad”, Ferreira suggested.
He justified that this kind of
initiative is excellent, as creates
immediate demand and helps
the internationalization of the
industry.
FMC Technologies pursued best
practices in more advanced
industries, with larger production
scale. They researched processes
used in the manufacture of
cars and aircrafts, for better
production efficiency focused
on cost reduction. The company
adopted lean production and the
use of prototyping.
Another direction taken
was to seek convergence of
technologies to develop simpler
equipment, maintaining or
increasing its functionality, with
lower costs, like the experience
of the electronics industry, he
pointed out.
For Sanson, companies need to
plan actions aimed at productivity
improvements for when demand
returns. “Global demand did not
follow the growth of oil supply.
Today we have a retraction on
investments, but opportunities
need to be explored again. Brazil
has very large reserves in the
pre-salt layer”, he concluded.
UNBUNDLING OF THE
SUPPLY CHAIN
Cezar Vasquez, superintendent
director of Sebrae/RJ, notes
that the oil productive chain
works with a high degree of
deverticalization of the supply
chain. This management practice
generates many opportunities
for small businesses to
become suppliers of goods
and services.“Identifying
opportunities and knowing who
the customers are in the oil and
gas supply chain are the biggest
challenges of the companies”, he
noted.
SUBSEA CLUSTER
Rio de Janeiro State already
has several subsea companies
installed. The segment is
responsible for enabling
oil production. Among the
companies are operators
and large suppliers of subsea
equipment and service providers.
Some of the challenges in the
sector include the distance from
the field to the coast, that can
reach up to 300 km in the pre-
salt, and exploration depth above
3,000 meters. The technological
development in the subsea area
counts on a knowledge hub
installed in the Technological
Park of Rio de Janeiro, located
on the campus of the Federal
University of Rio de Janeiro.
Martins highlights the
qualification of the segment in
Brazil. "Companies must have
their production targeted to
export in order to compensate
the retraction in the domestic
market", stated the president
director of ABESPetro.
OCTOBER 2015 | CARTA DA INDÚSTRIA
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