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policies. “Our program runs from
the identification, analysis and
assessment of risks to compliance
till a 24 hour helpline so that the
employees can make queries
and notifications, if they prefer,
anonymously”, Araujo explained.
The CEO of Shell Brazil
highlighted the positive impacts
for the industry by following
rules of good practices. “A
strong compliance culture
protects and promotes good
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Aware of the trend of corporate governance,
in late September, Sistema FIRJAN
implemented its Compliance Committee,
chaired by the former minister of the Supreme
Federal Court, Ellen Gracie. For the president
of the Federation, Eduardo Eugenio Gouvêa
Vieira, the committee will be another tool of
spreading good governance practices for the
industry of Rio de Janeiro. “Now, with this new
committee, we will look ahead and give an
internal guidance to our organization and on
how our members should proceed with good
governance practices. We want this to be set
as a good example for similar organizations,
such as federations and associations”, Eduardo
Eugenio highlighted.
Eduardo Eugenio also stresses that Sistema
FIRJAN has already a set of standards and
rules which serve to shield the organization
from suspicious acts, such as an Ethics
Committee and a Code of Ethics, which work
both to solve conflicts and to avoid the use of
personal interests.
Ellen Gracie pointed out that compliance
is nothing more than a general idea of
adherence, obedience of the rules, the legal
framework and good market practices.
According to her, the current facts and the
institutional crisis in large companies, such
as Petrobras and Eletrobras, demonstrate
SISTEMA FIRJAN IMPLEMENTS COMPLIANCE COMMITTEE
relationships with employees,
customers, governments and other
stakeholders. Ultimately, it is an
important catalyst for business
because it raises the morale of
employees and attracts investors
and partner”, he noted.
When questioned if due to the
current crisis scenario Shell Brazil
has adopted any new practice,
the executive explained that the
company has clear guidelines
against any kind of favoring
or corruption practice:
“We continually monitor
the emergence of trends,
internal and external risks to
improve the adequacy and
effectiveness of our compliance
management system. We have
a comprehensive program that
includes geographic risks, new
business development and
protocols of joint ventures,
including a ban on political and
electoral payments, among
other factors”.
that there was a detachment from the old
commercial practices, based on reliability and
partners’ reciprocity.
“Unfortunately healthy relationships were
deteriorating over time and nowadays we have
come to a situation like this in the country,
in which it takes a huge effort within the
organizations to rescue the confidence not
only of the Brazilian citizens, but also of the
international community. This situation is indeed
so serious that this initiative will have a multiplier
effect, transforming the business environment
around us”, declared the former minister.
Among the first initiatives of the committee,
Ellen Gracie mentioned the dissemination
of the idea of compliance through trainings
and even emergency services, in case some
company needs to improve its management.
She emphasized the importance of creating an
agenda for new generations, through courses of
SESI and SENAI.
The new working group is composed by the
Operations Executive Director, Alexandre dos
Reis, Corporate Management Executive Director,
Fernando Nóbrega, Relations with Associates
Executive Director, Ricardo Maia, in addition to
the Legal Director, José Roberto Borges, and the
Legal General Manager Gisela Gadelha, and the
Internal Audit Manager, Alexandre Sadler.
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OCTOBER 2015 | CARTA DA INDÚSTRIA